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CRM Consulting & Automation
Make your CRM a system your team uses, your leadership trusts and your business can scale with.
- CRM audit, selection & implementation
- CRM workflow automation
- CRM adoption & team enablement
- CRM dashboards & reporting
CRM, RevOps & hospitality tech consultant
Smarter systems.
Stronger pipelines.
Sustainable growth.
Helping founder-led businesses scale through smarter CRM, revenue operations and sales processes, while supporting hospitality technology companies with market entry strategy and growth across the Middle East.
Based in Dubai, UAEWorking globally
CRM automation & adoptionSales dashboards & forecastingMarket entry strategy
The Pearson approach
Revenue operations feel simpler when your systems, people and opportunities work together.
I get beneath the surface of how your business really works, connecting CRM, sales process, pipeline and reporting into a clearer RevOps system. Through practical process mapping, SOP creation and focused action, we build the foundations for sustainable growth.
Three ways to work together
From disconnected processes
to scalable revenue operations.
Whether you need a CRM consultant, clearer sales processes or a market entry strategy for hospitality tech, we start with clarity and build from there.
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Revenue Operations & Growth
Connect your sales process, pipeline, reporting and customer journey to create a stronger route to revenue.
- Process mapping & SOP creation
- Sales pipeline management
- Sales dashboards & forecasting
- Conversion & funnel optimisation
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Hospitality Tech Market Entry
Build and grow your Middle East footprint with a practical market entry strategy, local insight and less fixed cost.
- Hospitality technology market entry strategy
- B2B go-to-market strategy
- Commercial partnerships & customer acquisition
- Fractional sales leadership
For founders & SMEsYour business is scaling.
Your business is scaling.
Your revenue operations should too.
For startup and scaling teams that need a CRM audit, better CRM adoption, documented processes, clearer sales pipeline management and more reliable forecasting without unnecessary complexity.
Build stronger RevOps ↗For hospitality SaaS & technology
Turn your market entry strategy into local traction.
For hotel, restaurant and hospitality technology companies ready to enter or grow across the Middle East, supported by local insight and fractional sales leadership without the immediate cost of a full regional team.
Discuss your market entry strategy ↗
Dubai based
Globally minded
Meet Lauren Pearson
Commercial thinking with a human touch.
My approach combines revenue operations strategy with practical execution.
Drawing on more than 12 years' experience across hospitality, SaaS, sales leadership and customer experience, I help businesses identify growth opportunities, improve CRM adoption, automate workflows, map processes, create practical SOPs and build scalable foundations for long-term success.
Based in Dubai, I also support hospitality technology companies looking to enter and expand across the Middle East. From market entry and go-to-market strategy to commercial partnerships, customer acquisition and fractional sales leadership, I help businesses gain traction and accelerate growth without the cost and risk of going it alone.
Start a conversation with Lauren →How it works
Clear, collaborative,
built for action.
- 01
Discover
We get beneath the skin of the challenge, your CRM, processes and commercial reality.
- 02
Diagnose
I audit the gaps, revenue leaks and opportunities that will make the biggest difference.
- 03
Design
We build the process maps, SOPs, CRM workflows or go-to-market strategy your business needs.
- 04
Deliver
I help put the plan into motion, improve adoption and build lasting confidence inside your team.
Let's talk growth
Ready to make your next move feel clearer?
Tell me where you are now and where you want to go. I'll come back to you within one business day.